Privacy Policy

Welcome to Density, operated by Density RE, Inc. ("we," "us," or "our"). We are committed to protecting your privacy and being transparent about how we collect, use, and share information when you use our website, applications, and services (collectively, the "Services"). This Privacy Policy explains our practices regarding the information we collect from or about you.

1. Information We Collect

Information You Provide to Us

We collect information you provide directly, including:

• Account Information: When you create an account, we collect your name, email address, and password.
• Profile Information: You may choose to provide additional information such as a phone number, mailing address, or professional details.
• Search and Property Data: Addresses, parcel numbers, and property details you search for or save within the Services.
• Communications: Information you provide when you contact us for support, submit feedback, or participate in surveys.
• Payment Information: If you purchase a subscription or paid feature, our third-party payment processor collects your payment card details. We do not store full credit card numbers on our servers.

Information Collected Automatically

When you use our Services, we automatically collect certain information, including:

• Usage Data: Pages viewed, features used, searches performed, properties saved, and time spent on the Services.
• Device Information: Browser type, operating system, device identifiers, screen resolution, and language preferences.
• Location Data: Approximate location derived from your IP address. We do not collect precise GPS location unless you grant permission.
• Log Data: IP address, access times, referring URLs, and error logs.
• Cookies and Similar Technologies: We use cookies, pixels, and local storage to operate the Services, remember preferences, and analyze usage. See "Cookies and Tracking Technologies" below.

Information from Third-Party Sources

We may receive information about you from other sources, including:

• Public Records: Property data, parcel information, zoning records, and building permits from county assessors, municipalities, and other government sources.
• Third-Party Services: If you sign in through a third-party provider (e.g., Google), we receive basic profile information as authorized by you.
• Analytics Providers: We receive aggregated usage and performance data from analytics services.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Services, including property analysis features, ADU feasibility estimates, and zoning insights.
• Process transactions and send related notices.
• Send you technical notices, updates, security alerts, and support messages.
• Respond to your comments, questions, and customer service requests.
• Personalize your experience and deliver content relevant to your interests.
• Monitor and analyze trends, usage, and activities in connection with the Services.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.
• Comply with legal obligations and enforce our terms and policies.
• Send promotional communications, subject to your opt-out preferences (see "Your Choices" below).

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• Service Providers: We share information with vendors, consultants, and other service providers who need access to perform work on our behalf (e.g., hosting, analytics, payment processing, email delivery, customer support).
• Legal Compliance: We may disclose information if required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share information with your consent or at your direction.
• Aggregated or De-Identified Data: We may share aggregated or de-identified data that cannot reasonably be used to identify you.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use information about you and your interactions with the Services. The types of cookies we use include:

• Essential Cookies: Required for the Services to function, including authentication and security.
• Analytics Cookies: Help us understand how visitors interact with the Services so we can improve them.
• Preference Cookies: Remember your settings and preferences for a better experience.
• Marketing Cookies: Used to deliver relevant advertisements and measure their effectiveness.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Services.

5. Your Privacy Rights and Choices

All Users

• Account Information: You may update or correct your account information at any time by logging in and visiting your account settings.
• Marketing Communications: You may opt out of promotional emails by following the unsubscribe instructions in those emails. You will still receive transactional messages related to your account.
• Cookies: Most web browsers accept cookies by default. You can set your browser to refuse cookies or alert you when cookies are being sent.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt-Out: You may opt out of the sale or sharing of your personal information. Density does not sell personal information.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at privacy@densityre.com.

European Economic Area, UK, and Switzerland Residents (GDPR/UK GDPR)

If you are located in the EEA, UK, or Switzerland, you have additional rights under applicable data protection laws, including the right to access, rectification, erasure, restriction, data portability, and objection. Our legal basis for processing your personal data depends on the context: performance of a contract, legitimate interests, consent, or compliance with legal obligations.

To exercise your rights, contact us at privacy@densityre.com. You also have the right to lodge a complaint with your local data protection authority.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Services. We also retain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes. When we no longer need your personal information, we securely delete or anonymize it.

7. Data Security

We implement commercially reasonable technical and organizational safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption in transit and at rest, access controls, and regular security assessments. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links

The Services may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

The Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at privacy@densityre.com.

10. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. Where required, we use appropriate safeguards such as Standard Contractual Clauses to protect your information during international transfers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on the Services and updating the "Last updated" date. We encourage you to review this policy periodically to stay informed about our information practices.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Density RE, Inc.
Email: privacy@densityre.com